Wednesday, May 14, 2008

The use of real-time analytics to provide personalized information

I read in Destination CRM last month, an article about how to use real-time analytics tools by contact center agents.

I think use real-time analytics tools to provide a good experience with customers is a good approach. The companies are using increasingly analytics to define segmentation and provide personalized information to customers, delivering what the customers want, and supplying products or information with high aggregated value.

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