Saturday, June 14, 2008

Business Objects announces predictive analytics tool

Business Objects announced a couple of days ago, its predictive analytics tool, called Predictive Workbench, a module integrated into Business Objects X1 3.0, latest version of its BI Platform.

Predictive Workbench is the result of an OEM deal, where Business Objects is using the technology of SPSS, called Clementine. SPSS is a company specialized in predictive analysis and data mining.

According Business Objects,the key features are:
- Uncover trends and patterns to reach organizational goals
- Forecast and anticipate future business conditions
- Use predictive analytics with innovative and proven BI capabilities

Currently, the segment of predictive analytics is widely dominated by SAS, but IBM/Cognos and SAP/BO are investing heavily in this direction. IBM/Cognos also has the same kind of deal with SPSS, and it is probable that briefly will integrate a predictive analytics tool into Cognos suite.

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