Einstein was a Business Intelligence and Data Mining early adopter

Before yesterday, Calumo, a BI/PM company, published in its blog, an interesting post called CALUMO cites Einstein as Business Intelligence and Data Mining early adopter, when they show how to solve a logic puzzle using the concepts of Business Intelligence.

According Calumo's post:
"The logic puzzle below is attributed to Albert Einstein and it is said that only 2% of us can solve it.

The Puzzle
There are 5 houses in 5 different colours.
In each house lives a person with a different nationality.
These 5 owners drink a certain type of beverage, smoke a certain brand of cigar, and keep a certain pet.
No owners have the same pet, smoke the same brand of cigar or drink the same drink.

Hints
1. The Brit lives in a red house.
2. The Swede keeps dogs as pets.
3. The Dane drinks tea.
4. The green house is on the left of the white house.
5. The green house owner drinks coffee.
6. The person who smokes Pall Mall rears birds.
7. The owner of the yellow house smokes Dunhill.
8. The man living in the house right in the middle drinks milk.
9. The Norwegian lives in the first house.
10. The man who smokes Blend lives next door to the one who keeps cats.
11. The man who keeps horses lives next door to the man who smokes Dunhill.
12. The owner who smokes Blue Master drinks beer.
13. The German smokes Prince.
14. The Norwegian lives next to the blue house.
15. The man who smokes Blend has a neighbor who drinks water.

The Question: Who owns the fish?"

They broke the problem down into a matrix, or cube, comprising six dimensions with each dimension comprising five elements.

You can see the explanation in the Calumo's blog.

The BI/PM companies are increasingly innovating as they advertise their products or services. After iDashboards, a BI company, published a Dashboard to show the results of Olympics (I wrote a post about that), this is another interesting way to attract attention.