According DM Review: "Achieving the coveted 360-degree view of the customer -- or even of a product, line of business or other entity -- is more possible than ever these days, thanks in large part to the maturation of Master Data Management. With advances in automated data quality and matching software, coupled with ever-faster data delivery mechanisms, this relatively new discipline is taking the information management industry by storm.
Unlike traditional, tightly coupled information systems, MDM solutions use a loose coupling of enterprise applications and a master data hub to deliver near real-time master records about customers, products, locations and other dimensions. These MDM solutions help improve the efficiency of enterprise systems by managing the maintenance of master records. This improves overall data quality, because master data records need not be maintained multiple times throughout the enterprise.
Attendees will learn: - How MDM can yield significant business value - The basics of Customer Data Integration - The fundamentals of Product Information Management - Why data quality must be “baked in” as opposed to “bolted on” - Trends in MDM design and deployment."
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The Master Data Management is one of the most important issues for companies nowadays. According Gartner: The truth is that achieving a single view across the enterprise, is key to running your business. The effective management and governance of master data is both an opportunity and challenge for many large enterprises. MDM poses unique challenges and requires new relationships between business and IT in areas such as workflow, governance, stewardship and data integration. To be successful, organizations must understand the role of information governance and the impact MDM has on their applications portfolio and information infrastructure. Organizations use MDM to accelerate enterprise agility, promote operational efficiency, achieve competitive differentiation, support enterprise transparency, make SOA work more effectively, and ensure corporate compliance.