Wednesday, October 15, 2008

The Business Value of Master Data Management

Tomorrow, October 16th at 3PM ET, will happen a live Web broadcast presentation entitled The Business Value of Master Data Management,provided by DM Review and hosted by Eric Kavanagh with Jim Ericson, in its program called DM Radio.

According DM Review: "Achieving the coveted 360-degree view of the customer -- or even of a product, line of business or other entity -- is more possible than ever these days, thanks in large part to the maturation of Master Data Management. With advances in automated data quality and matching software, coupled with ever-faster data delivery mechanisms, this relatively new discipline is taking the information management industry by storm.

Unlike traditional, tightly coupled information systems, MDM solutions use a loose coupling of enterprise applications and a master data hub to deliver near real-time master records about customers, products, locations and other dimensions. These MDM solutions help improve the efficiency of enterprise systems by managing the maintenance of master records. This improves overall data quality, because master data records need not be maintained multiple times throughout the enterprise.

Tune into this episode of DM Radio to learn how MDM solutions are helping organizations align their information systems with business goals and strategies. We'll talk to Jill Dyche of Baseline Consulting, Darren Peirce of Kalido, Judy Ko of Informatica, and Anurag Wadehra of Siperian.

Attendees will learn:
- How MDM can yield significant business value
- The basics of Customer Data Integration
- The fundamentals of Product Information Management
- Why data quality must be “baked in” as opposed to “bolted on”
- Trends in MDM design and deployment."

In the DM Review website, you can register for this live Web broadcast.

You also can check out the DM Radio archives to hear previous programs with a variety of other issues.

The Master Data Management is one of the most important issues for companies nowadays. According Gartner: The truth is that achieving a single view across the enterprise, is key to running your business. The effective management and governance of master data is both an opportunity and challenge for many large enterprises. MDM poses unique challenges and requires new relationships between business and IT in areas such as workflow, governance, stewardship and data integration. To be successful, organizations must understand the role of information governance and the impact MDM has on their applications portfolio and information infrastructure. Organizations use MDM to accelerate enterprise agility, promote operational efficiency, achieve competitive differentiation, support enterprise transparency, make SOA work more effectively, and ensure corporate compliance.


Steve Tuck, Datanomic said...

Master Data Management promises to deliver organisations with the ability to integrate, analyse and exploit the value of its key data assets, regardless of where that information was collected; the holy grail of a single view of customers, suppliers and products is within grasping distance, it seems. But haven’t we heard that before?

We have to be watchful now that we don’t repeat the CRM mistakes with MDM and its domain focused offspring, CDI (Customer Data Integration) and PIM (Product Information Management). If we regard them as IT initiatives rather than business strategies, we assuredly will. It’s time that business owners took to the driving seat, rather than being treated as junior partners.

Marcus Borba said...


I agree with you. When you are using new concepts and technologies, you need take care to don't repeat mistakes of the past.

I also think that the business and IT should work together, aligning business priorities and the corporate strategy with IT initiatives, driving by the business owners.

Marcus Borba