Nowadays, the companies are increasingly looking to achieve tangible business results using Business Intelligence, and the small to medium businesses can also benefit from this. CIO Insight published a slideshow, by Ericka Chickowski, with information for SMBs, based in a report developed by Aberdeen Group, that detailed a number of recommendations for SMBs to better leverage intelligence based on the BI maturity of the organization — Low, Medium, or High. Low Maturity
- Define business unit key performance indicators and embed those into company strategy. - With the right performance metrics, SMBs can better execute strategy and set themselves up for success. - Stop depending on spreadsheets as the primary BI tool. - Settling on spreadsheets as the only BI tool impedes productivity and obscures meaningful visibility into intelligence. - Begin evaluating metadata management tools. - SMBs that do BI right are six times more likely to use metadata management tools to ensure that one set of data definitions is used throughout all BI systems.
- Set up cross-functional teams to facilitate BI deployment. - A multi-disciplinary team helps a business better understand the needs of the organization in order to deploy targeted BI more quickly and with less fuss. - Architect usage monitoring into BI systems. - Measure functionality usage to get a window into which BI elements offer the most ROI for their organizational needs. - Invest in formal training. - Training cultivates a BI culture and speeds up time-to-information and action by improving employee proficiency in BI systems across the board.
- Implement customer-facing dashboards. - Views into things like customer account history, order history, new product releases or discounted products and services help bolster customer loyalty. - Re-evaluate BI software licensing, deployment and service options. - BI is trending toward capabilities that are open and standards-based, offering greater opportunities for better buying scenarios. - Establish a BI "center of excellence." - Mature SMBs can improve intelligence performance by establishing an independent BI center of excellence that looks for BI opportunities, communicates best practices and facilitates training across the organization.