Ricardo Semler is a Brazilian businessman, CEO of Semco, well known for his innovative business management policies. He implemented at Semco a radical form of industrial democracy and corporate re-engineering. I am fan of Ricardo Semler's work since 1988, in the beginning of my career, when I read his first book Virando a Própria Mesa (Turning Your Own Table, published in Portuguese), one of the first business book I read, and after attended his lecture on business management using innovative approaches. In 1995, he published an English version of his book, entitled Maverick: The Success Story Behind the World's Most Unusual Workplace, and in 2003 published The Seven-Day Weekend: Changing the Way Work Works.
In 2005, Ricardo Semler gave a good lecture at MIT Sloan School of Management, where he told about the Semco's history.
Watch and Enjoy!
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