How analytics and social media are being combined in a unique way

BizIntelligence.TV, the video channel initiative created by Microsoft's Bruno Aziza, has published great video interviews. I recently watched two interesting interviews on social media measurement.

The first interview is with Dave Mariani, VP of Engineering at Klout. According the video information: "What's your Klout? By now you may have heard of the social media scoring company, but how do they measure influence? We recently sat down with Dave Mariani, VP of Engineering at the rapidly growing firm. Dave has a history of working with big data, and is right at home with Klout. Dave discusses how Klout works, the networks they currently measure and plan to expand to, and how they are helping brands connect with consumers. Watch the video and see how analytics and social media are being combined in a unique way!"



The second interview is with Brian Solis. According the video information: "Brian is well-known in the social media space and has written a number of books that deal with this topic including his most recent, Engage! He is also a principal at the Altimeter Group, an advisory firm dealing with disruptive technologies. Bruno and Brian cover many different topics including companies that "get" social media, the concept of Nine-Inch Marketing, and measuring effectiveness of social media campaigns. Watch the video and learn more from the man Bruno titled a "Social Media Anthropologist!"