Tuesday, August 5, 2008

SAS acquires IDeaS

SAS announced yesterday that acquired IDeaS Revenue Optimization, the premier provider of advanced revenue-management software for the hospitality industry.

IDeaS is an analytics-driven price optimization and has been a pioneer in supporting dynamic pricing via SaaS for an industry.

According SAS: "This acquisition further establishes SAS as a leader in this area by complementing SAS’ retail revenue optimization suite, which is currently deployed by a number of global retailers such as Hudson’s Bay Company of Canada and Kohl’s Department Stores. SAS gains a robust application portfolio and technology foundation for extending IDeaS price and revenue optimization to other industries. SAS solutions will leverage these revenue- and price-optimization capabilities to help organizations gain deeper insights into their customers and operations to maximize profitability."

It is more an acquisition that strenghens SAS and expands its portfolio of industry-specific solutions.

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