Don Tapscott published a short but nice post in Wikinomics (his blog that has the same name of his book), about the impact of social networks and new web 2.0 technologies on this year’s US Presidential election. He said Obama embraced social networks like no other candidate in an attempt to connect with young voters and build transparency and a real sense of community action into his candidacy.
He also mentioned the web site VoteforChange.com, created by Obama's campaign to encourage people to get out and vote. According Tapscott, the site does three things:
- It helps young people register to vote regardless of who they are voting for.
- It’s the first initiative of it’s kind to make an antiquated process more web friendly, and the interface is intuitive and easy to use.
- It educates young voters about their polling locations and helps then understand and get involved.
He concluded the post: "Obama isn’t explicitly telling people that he has the best value out there - he’s simply providing a trusted source of information. One more example of how he’s tapping the web 2.0 to show what he’s all about."
I think Obama has been well advised for a competent staff that realize the importance of social networks and new web 2.0 technologies nowadays.
I wrote a previous post about this subject, called The use of social networking strategy in an election campaign.
For those interested in social networks and new web 2.0 technologies, Don Tapscott wrote an excellent book, with Anthony D. Williams:
Wikinomics: How Mass Collaboration Changes Everything
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