Don Tapscottcommented, in his Wikinomics' blog, about the video where the "President-elect Barack Obama invite the nation to participate in the Inauguration festivities surrounding his swearing-in as President on January 20. True to form, Obama’s opening words include “But this inauguration is not about me. It’s about all of us.”
It’s this kind of inclusive thinking that clinched him the nomination and then the election.
The Obama administration promises to employ the digital tools of Web 2.0 as much as possible in the campaign to introduce to the country a newer and much more participatory democracy."
The used social networks and new web 2.0 technologies by Obama's campaign was decisive for his election. Don Tapscott wrote another post about this subject called Technology and the US election, and I also commented about in a previous post.